Why Platinum

Precious platinum is the perfect choice of the woman of today—it is beautiful, versatile and elegant, yet has its hidden strength and resilience.

Pure
Platinum is pure, naturally white and is kind to the skin. Platinum is a naturally white metal so it will not cast any of its own color into a diamond. Usually 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white color for a lifetime. As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin.
Eternal
Platinum is eternal, with everlasting radiance and durability. Platinum’s unequaled durability and resistance to wear makes it the most secure and protective metal, which means your jewelry will be protected for a lifetime of wear. Platinum does not change shape or wear away so precious stones are held firmly and securely. The density of platinum makes it more durable than other jewelry metals.
Rare
Platinum is rare, a treasure coveted by influential individuals for centuries. Found in very few places around the world, platinum is 30 times more rare than gold.
Versatile
The world’s greatest jewelry designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of intricate platinum mesh accessories which could not be fashioned from other precious metals. Platinum is a life-saving metal: More than 50,000 people live healthily thanks to the platinum used in their pacemakers.

When Comparing Platinum to Other Metals

+ What is the difference between platinum and white Gold?
Platinum is a naturally white metal that will never lose its brilliant luster. White gold is an alloy created using yellow gold. White gold looks similar to platinum, but it usually needs to be frequently plated over time to maintain its white color, adding additional expense.

+ Why is platinum more expensive than gold?
Platinum’s rarity means that its price is invariably higher than that of gold. The process of making a piece of platinum jewelry also requires a higher level of craftsmanship.

+ How do I know that a piece of jewelry is made of platinum?
All platinum jewelry is hallmarked. There are a number of symbols or marks that have to be displayed on a piece of jewelry to indicate that it is high purity platinum.

+ How can I distinguish platinum from other white metals?
Platinum is denser than gold, so an identical ring made in platinum rather than gold would be around 40% heavier.

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